ALESSANDRA BUCCI
Independent Director in accordance with the following articles: 147 ter and 148 in conjunction with subparagraph 3 of the TUF and article 2 of the Codice di Corporate Governance.
Senior Manager with over 25 years of management experience in marketing, sales and operations, which started in FMCG (Unilever), then in Pharmaceuticals (Bristol Myers Squibb) and developed mainly in Services, Telecommunications (TIM) and Transport (Trenitalia). After learning the art of marketing and trade marketing in the great school of Unilever, responsible for FOOD products and retail policies, she developed a long experience in Telecommunications, where she managed all the levers of marketing, CRM and sales policies, planning and customer experience. Also significant is her experience as Commercial Director in Trenitalia, where she is responsible for the profit and loss account (turnover and operating costs) of Long Distance, manages budget, offer, pricing and revenue management, commercial processes, introduces and develops CRM and digital channels, and guides direct and indirect, national and international distribution. She currently acts as a strategic consultant for large and medium-sized service companies and is a member of the Boards of Directors of large companies listed on or participated in by the MEF. She supports the EBRI Scientific Foundation in marketing and fundraising activities. She is an adjunct lecturer in International Marketing at the Sapienza University of Rome.